CBS Special ident from the ’70s
Anyone who was a kid in the ’70s or ’80s probably still experiences a pins & needles reaction when watching the above six scant seconds of gloriousness… this is the ident CBS played before their special presentations, i.e., the holiday specials. I am a huge fan of old holiday specials (especially Rankin/Bass), and I’ve amassed a pretty impressive collection of them on tape and DVD. The one thing that’s always missing, though, is the CBS Special Presentation intro… Hanford and I have dreams of building the Rankin/Bass-o-Matic, a custom video player that will hold all our holiday specials in digitized form, and will automatically play the CBS Special intro before each one. (Hanford worked on the original design of ReplayTV, so he’s terrifically handy for that sort of thing.)
Hanford just learned something that perhaps further explains my primal reaction to viewing this clip: the music used for it was composed by Morton Stevens, and comes from music he created for Hawaii Five-O. Of course! Why has it taken me this long to recognize that it was no ordinary call to the television — it was thundering drums pounding out an island rhythm. Or, at least the Hollywood version of an island rhythm.