The Los Angeles Conservancy’s Modern Committee is organizing to work to halt the demise of the historic Beverly Hills Trader Vic’s. As Adrienne Biondo, chairwoman of ModCom, was quoted in the Los Angeles Times, “I’ve gotten calls nationwide. It’s not an issue that’s going to go away.”
Oasis West Realty (the group behind the plan to demolish Trader Vic’s) spokeswoman Marie Garvey told the Los Angeles Times “We understand that a lot of people are fond of Trader Vic’s, but very few people frequent the restaurant. It’s just not a viable business, and hasn’t been for many years.” This runs directly contrary to the current trend, which has seen not only new tiki bars spring up around the world, but specifically new Trader Vic’s locations, which can only dream of having the history, charm and decor of the Beverly Hills location. Trader Vic’s has played a prominent role in Hollywood nightlife from the time it opened in 1955 to today (it is still the site of huge afterparties every year after the Golden Globe awards); it is hardly a dying restaurant. I’ve personally been in that Trader Vic’s plenty of times and have seen it quite packed. It sounds to me more like wishful thinking, hoping that no one cares enough about this restaurant that happens to be situated right where they want to put their new towers.
The Los Angeles Conservancy and their Modern Committe (a.k.a. ModCom) need your help. They have already held one emergency meeting to get the ball rolling, and they now need volunteers. The groups behind the plans to demolish Trader Vic’s need to hear the word that it will not go unnoticed. To get involved, email firstname.lastname@example.org.